Networking vs Shameless Self-Promotion
One of my strongest attributes has always been my ability to network people together; and also (maybe even more importantly) network myself with other people.
I have, on occasion, found myself diving into the deep end of shameless self-promotion. When I do that – I almost immediately get mad at myself for being such an idiot and looking like a tool.
So what is the difference? Let me help you through a few easy identification points.
GREETING: “Hi my name is Bo Jennings.” = Networking. “Yeah – I’m the guy who makes events happen. No big deal, but you should probably hire me.” = Shameless Self-Promotion.
MERCHANDISING: Selling your band merch at a concert = Networking. Wearing your OWN band’s shirt on stage while performing = Shameless Self – Promotion. (Word to the wise – the people at the show/service are already there. Merch is to be used in promotion. You look like an idiot – rock a plunging v-neck like the rest of the music industry and quit being ‘that guy’).
BRANDING: Simple logo, quote or tagline on an email signature = Netowrking. A head shot of you in your email signature = Shameless Self – Promotion. Double shameless if the picture was taken at Glamor Shots.
PRESENTATION: When introducing yourself in a public setting, you show a picture of you, your family in a natural setting = Networking. A picture of you and some celebrity you hunted down at a Chick Fil A = Shameless Self Promotion. I’m not impressed. Come talk to me when someone famous actually knows who you are (and not just on Twitter).
PEOPLE SKILLS: Genuinely caring about people, staying engaged in real conversation = Networking. Acting like you’re paying attention just so you look good = Shameless Self – Promotion.
CLOSING THE DEAL: “What can I do for you?” = Networking. “What can you do for me?” = Shameless Self – Promotion.
I hope this helps clear up any confusion. Next time you Network with others, see if you can point out who is truly Networking and who is Shamelessly Self – Promoting.
